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Marketing Introduction
Free

Marketing Introduction

  • 00m 00s
  • All Levels
Price: Free

Skills you will learn
Creating marketing strategies and action plans
Finding the perfect value proposition for customers
Understanding the most important marketing tools & techniques

About this course
This course includes the primary components of marketing. The basic idea of effective marketing is simple: It is about putting the right product or service in the place, at the right time, and at the right price. The difficult part is doing this well.

In this course, you will learn the most important principles and tools like the 4P marketing mix and the newer versions of that marketing mix model (7P and 4C models). Furthermore, you will understand the importance of segmentation, targeting, and positioning (the STP Process) to reach your customers.

This is a presentation course and not a video course, with downloadable resources.
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Short Description

Self-pased course
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