DIGITAL MARKETING (A WEEK BUSINESS COURSE)

 Η εγγραφή έκλεισε
Κατηγορία
Diploma
Ημερομηνία
2018-01-29 17:00 - 21:00
Τόπος
KEAK - Leof. El. Venizelou 104
Kallithea 176 76, Greece
Τηλέφωνο
2109589558
Email
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Digital Marketing

1-WEEK BUSINESS COURSE
29.01 – 02.02.2018
from 17:00 to 21:00
monday to friday

Skills & Tools

Gain proficiency in social advertising and use Facebook, Google Ad Words, and Google Analytics to find meaning in user behavior.

Production Standard

Develop and plan a campaign driven by data and paidsearch strategies — and measured by key performance indicators.

The Big Picture

Become a driver of your company's bottom line by using cuttingedge techniques and platforms to market products and acquire users.


Digital Marketing Units

DAY 1 (29.01):
DIGITAL MARKETING FRAMEWORK & STRATEGY

Business and Customer Strategy

Data-Driven Marketing

DIGITAL MARKETING STRATEGY AND SEO

Digital Marketing Strategy and Channels

SEO

DAY 2 (30.01):
PAID ADVERTISING
Paid Search, Ad words, and SEM

CONTENT MARKETING

Content Strategy

DAY 3 (31.01): 

CUSTOMER ENGAGEMENT AND RETENTION

CRM and Email Marketing (The New Model)

Retargeting, Referrals, and Winbacks

DAY 4 (01.02):
ANALYTICS, DATA, AND REPORTING

Metrics, Sources, and KPIs

Google Analytics Deep Dive

Facebook Deep Dive

Display, Programmatic, Retargeting

Mobile Marketing Deep Dive

DAY 5 (02.02): 

STORYTELLING AND CAMPAIGN PLANNING

+ PRESENTATIONS & NEXT STEPS
Storytelling and Persuasion Marketing

Campaign Planning and Budgeting
Next Steps

PROGRAM COSTS & FUNDING
€ 160 – Early Bird till 15.01.2018
€ 70 KEAK Member’s Cost
€ 450 - Booking

FAQ’s

WHAT PRACTICAL SKILL SETS CAN I EXPECT TO HAVE UPON COMPLETION OF THE COURSE?

By the end of the course, you’ll be able to:

Utilize business goals and brand voice in order to generate effective marketing campaigns

Analyze company data through Google Analytics in order to make informed decisions regarding marketing channels, audience segmentation, and areas of improvement on a brand’s given site

Think critically about your brand’s content: from what’s on your site to your Facebook and Twitter pages

Create, target, launch, and track Facebook, Twitter, and Google Ad Words campaigns

»Clearly define the scope of digital marketing, from community management, to social, display, and email marketing


Digital Marketing

Contact Info & Registration

ATHENS, KEAK

 
 

Όλες οι ημερομηνίες

  • 2018-01-29 17:00 - 21:00

Υποστήριξη από iCagenda

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19 Απριλίου 2018
18 Απριλίου 2018