Courses/Events

Let's Go Digital | 2ήμερο Πρόγραμμα

 Registration Closed
Category
Innovation
Date
2019-05-22 10:00 - 15:00
Venue
KEAK
Telephone
+30 2109589558

Digital Marketing 2 Day Course
KEAK – 22-23.05.2019
Sold Out Course | Εξαντλήθηκε

10:00-15:00 (10 Hours) | €50
Course Language: Greek | Ελληνικά


Are you looking to stay up-to-date with the rapidly evolving world of digital marketing? Our classroom Digital Marketing courses can help.
With the need for every business to have an online presence, you can’t ignore the power of digital marketing tools when it comes to effectively promoting a product or service.

Our courses have been designed to kick-start or consolidate your digital marketing knowledge so you gain new skills and can progress either your desired digital marketing career path or business goals.

During our two-day course, you'll immerse yourself into the digital marketing industry and explore theoretical and strategic approaches to digital marketing. The course provides practical activities and insights into the main digital channels including SEO, Social Media, PPC and Programmatic & RTB Display. We also look at Web Analytics, Mobile and Video.

This course will incorporate workshops led by our in-house experts, which will allow you to understand the core theoretical components of digital marketing in context and will help when creating an effective digital strategy.

With our guidance, you'll start creating a digital marketing plan which incorporates the key strategic components and utilizes a variety of digital channels and campaign tactics. At the end of the day, you’ll leave the course feeling empowered to return to your workplace and contribute to effective digital decision making.

Course Overview

On day one we’ll cover:

Introduction to Digital Marketing Theory
• Digital marketing fundamentals
• The role of digital marketing and its impact on the traditional marketing mix
• Strategic marketing in a digital landscape
• Internal and external factors influencing strategic decision making
The Consumer Journey
• Changing consumer behaviors
• The digital marketing funnel
• Determining digital targeting strategies
Social Media Marketing
• Social media’s role in the consumer journey
• Social media insights to improve your digital marketing
• Social media monitoring for better business decisions
Search Engine Optimisation
• The Search Marketing Landscape
• Ranking Factors
• Common SEO objectives
• Building Organic Search success

On day two we’ll cover:

Paid Search and the Google Display Network
• PPC purpose and rationale
• Keywords and Match Types
• Account structure and setup
• Improving performance and Quality Score
• The Google Display Network
• Creating Ads
YouTube Video Marketing
• The scale and reach of YouTube
• The key YouTube marketing formats and targeting options
Google Analytics
• Measurement Objectives
• Key Dimensions and Metrics
• Google Analytics – account setup and structure
• Google Analytics reporting and measuring success
• Introduction to Attribution
Digital Marketing Strategies
• Choosing digital Key Performance Indicators
• Creating a digital marketing strategy
• Planning your digital marketing activity
• Data-driven marketing strategies

Course Cost | 2 Day – 10:00-15:00
€50

Registration Required.


Course Academic Instructor: Dr. Gerasimos Tzamarelos


 
 

All Dates

  • 2019-05-22 10:00 - 15:00

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