Courses/Events

Mega Digital Marketing Summer Camp

Category
Digital Marketing
Date
2019-05-27 10:00 - 18:00
Venue
KEAK
Telephone
+30 2109589558

Mega Digital Marketing Summer Camp | 40 Hours | 1 Week
Sold Out | Εξαντλήθηκε

Monday - Friday 10:00-18:00 | 27-31.05.2019
Course Language: Greek - Ελληνικά

Early Bird έως 20 Μαίου €180

Course Description
Digital marketing is an exciting area of marketing practice. In this course, we will cover the what, why, and how of major current approaches, including search engine optimization, website analytics, search and display ads, email marketing, social media, and online listening/monitoring.

Three key messages are woven into the coverage of those tactics.
First, you should establish habits for keeping up to date on emerging digital technologies relevant to business and to marketing.
Second, you should tie the use of digital marketing activities to business objectives.
Third, you should identify data sources that allow you to track performance for your digital marketing activities.

The course is designed to get you to think like a digital marketing professional, and to give you experience with industry-relevant hands-on assignments and exercises. Central to the hands-on orientation of the course is a client project. You will work in a small group with a local company for their digital marketing efforts.

Who Can Join
Business Owners who want to attract more customers online and really want to learn Practical Strategies right from Email Marketing to Advance PPC Marketing to grow their business.

If you are a Marketing Employee, I.T person, social media marketer, website or Graphic Designer, you can join this advance course & complement your skills with Digital Marketing.

If you are a Student or a Job Seeker, here comes a great opportunity to excel in the field of Digital Marketing. Start a Job or start your own Online Business

Course Modules:

Module 1:

Digital Marketing Fundamentals
Marketing v/s Sales
Marketing Mix
Content Marketing
Strategic Flow for Marketing Activities

Module 2:
Website Planning and Structure
One Page Website
Strategic Design of Home Page
Strategic Design of Products & Services Page
Call to Action (Real Engagement Happens)
SEO Overview
Google Analytics Tracking Code
Website Auditing
Designing a WordPress & Joomla Website

Module 3:
Facebook Marketing Fundamentals
Page Info and Settings
Facebook Ad Campaigns
Video Promotion
Facebook Advanced Strategies

Module 4:
Google Adwords
Google Ad Types
Pricing Models
PPC Cost Formula
Adwords User Interface
Keyword Planning
Keywords Control
Practical Examples
PPC, CPM, CPA
Bidding Strategy on Location
Remarketing Strategies
Remarketing Rules
Remarketing Tracking
Google Analytics
Designing Remarketing
Images Shared Budget

Module 5: Social Media Strategy & Content
YouTube Marketing Fundamentals
Email Marketing
Instagram
LinkedIn
Twitter
Blogs

Module 6: Google Analytics and Webmaster Tool

Module 7: Search Engine Optimization
Understanding SEO
SEO Keyword Planning
Meta Tags and Meta Description
Website Content Optimization
Back Link Strategies
Internal and External Links
Optimizing Site Structure
Keywords in Blog and Articles
On Page SEO
Off Page SEO
Local SEO
Mobile SEO
eCommerce SEO
Optimizing with Google Algorithms
Using the WebMaster Tool
Measuring SEO Effectiveness

Module 8: Case Studies and Practical Assignments

Total Cost 40 Hours

€ 180 | Early Bird till 20.05.2019
€ 420 | Booking
€ 150 KEAK Member’s

Academic Professof: Dr. Gerasimos Tzamarelos

Registration Required.

Course Sponsored by:

 
 

All Dates

  • 2019-05-27 10:00 - 18:00

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