Courses/Events

Strategy in the Age of Digital Disruption

Category
Digital Marketing
Date
2019-02-18 17:00 - 21:00
Venue
KEAK
Telephone
+30 210 9589558

Develop a strategic response to digital disruption
Disruption is one of the most popular terms in management today. The surge in interest comes in large part from the dramatic opportunities and threats being created by today’s powerful digital technologies. The cloud now conveniently and inexpensively packages incredible processing power and digital storage, while inexpensive bandwidth and versatile smartphones make digital a ubiquitous part of modern life. The possibilities for new products, services, and business models promise to substantially impact almost every sector of the economy even those where digital has already brought important changes.

Strategy in the Age of Digital Disruption provides the strategic tools, concepts, and perspectives that will allow you to develop a strategic response to the new digital possibilities and to then align your organization for effective strategy execution. It will support you in becoming more proactive in the digital domain, help you turn digital threats into opportunities, and allow you to leverage digital to create competitive advantage and enhanced performance.

How you benefit
Understand how digital can disrupt your industry by transforming the industry value chain, patterns of demand and competitive pressures
Leverage digital to develop compelling value propositions that allow you to turn disruption from a threat to an opportunity
Execute on digital strategies by aligning key activities across your organization with new value propositions and by balancing strategic agility for a digital world with the longer-term perspective required to build key resources

Participant profile
Strategy in the Age of Digital Disruption is a meeting place for two groups. It is designed for:

-Executives who are in traditional leadership positions - of business units, product, and functions - who need to better leverage digital in their current leadership activities.
-Executives who already have deep expertise and passion for digital and whose roles and projects are becoming increasingly strategic for their organisations.
Together you will learn how to drive a strategic approach to digital opportunities in your organisations.

Given the strategic orientation of the programme, participants should typically have at least 10 years of professional experience.

Programme Cost: €1.500
Duration: 5 Weeks | 40 Hours
Lessons: Every Monday, Tuesday from 5 p.m to 9 p.m
Information & Registrations: Contact or Visit KEAK.

 
 

All Dates

  • 2019-02-18 17:00 - 21:00

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